Detergent eating challenge begins circulating on social media among US teens.
Detergent eating challenge begins circulating on social media among US teens.

Idiotic social media challenge emerges

THERE have been some idiotic social media challenges in the past but this one surely takes the cake.

The so-called "Tide Pod Challenge" which involves putting liquid washing detergent in your mouth has begun circulating on social media in recent days and could be extremely harmful, authorities warn.

Teenagers, mostly in the United States, have been posting videos of themselves chewing and gagging on the small, colourful detergent packets and daring others to follow suit.

The product contains ethanol, polymers and hydrogen peroxide which are extremely toxic and can make people very sick if consumed.

The challenge appears to have originated as a joke in an article on satirical news site, The Onion. But it has since evolved into an internet challenge which has attracted some less than discerning participants.

According to CBS, there has been at least 10 deaths linked to people ingesting the pods, not related to the challenge. Two were toddlers and the other eight were elderly people with dementia.

YouTube has already begun removing videos from its platform showing users participating in the challenge.

The bizarre behaviour has also forced a statement from the maker of the detergent product, Procter & Gamble.

"They should not be played with … Even if meant as a joke. Safety is no laughing matter," the company said.

News Corp Australia

Repeat youth offenders targeted with ‘suite of initiatives'

Premium Content Repeat youth offenders targeted with ‘suite of initiatives'

Commissioner: ‘suite of initiatives’ used to target youth crime

Man faces ‘absolute’ loss of licence after decades old Roma charge

Premium Content Man faces ‘absolute’ loss of licence after decades old Roma...

A man charged with disqualified driving from the 70s could face losing his licence...

Two arrested after alleged armed robbery of Maranoa servo

Premium Content Two arrested after alleged armed robbery of Maranoa servo

Police have tracked down and arrested two people after they allegedly held up a...