XXXX Gold is here to stay
FEARS of Queenslanders missing out on their beloved XXXX Gold due to an impending strike action have been put to rest.
Almost 100 XXXX brewery workers from the Milton Brewery are said to be walking off the job next week after being fed up with job insecurity and nearly a third of their workforce being made redundant in recent years.
However, XXXX Milton Brewery director Irene Bell has put concerns of the golden ale shortages to rest and said beer would continue to flow.
"Despite potential stop-work action, beer will continue to flow in Queensland and there will be no issue at all with supply in the state," she said.
It is understood the brewery have very well-paid jobs, with brewery operators typically earning between $100,000 and $130,000 per annum, with great conditions.
Ms Bell said the company had a long history of creating a great working environment, with employees getting more than 50 free cartons of XXXX Gold a year.
The strike has also been prompted by fears the iconic beer of Queensland company have plans to produce more of its gold can brew in other states.
"In response to some union officials' scaremongering, let me say again: XXXX was born here, it's brewed here and the brewery's not going anywhere," Ms Bell said.
"To reassure our loyal drinkers and publicans, we've begun a new advertising campaign to highlight our deep Queensland roots and commitment to the state."
The campaign highlights the near 140-year history of Castlemaine Perkins and XXXX Brewery, including many of the decades-long sponsorships and associations the brand has had over the years.
Roma's Commonwealth Hotel co-manager Ben Cannon said XXXX Gold was the most iconic beer of Queensland and it would be detrimental if they were to ever lose the 140-year-old brewed beer.
"It's the biggest and number-one-selling beer in the state and we know how passionate Queensland is about XXXX - they definitely don't want it to be brewed anywhere else," Mr Cannon said.
"We have been in the Commonwealth Hotel for six years now and XXXX has always been the number- one-selling beer, long before we even owned the pub," he said.
Mr Cannon said while Great Northern beer was catching up to the popular gold tin, XXXX was by and large what people wanted to drink at the Commonwealth Hotel.