A 53-YEAR-OLD man has died and two others were taken to hospital after a two-car crash on the Bruce Hwy.
Queensland's first holiday road fatality happened about 12.45pm today, about 20km north of Gin Gin.
Gin Gin police Sergeant Tim Marrinan confirmed the man was from Highfields, near Toowoomba, and said next of kin had been notified.
"A white car was travelling north and a red car was travelling south," Sgt Marrinan said.
"One of the vehicles has ended up on the wrong side of the road and we had a head-on crash.
"It has resulted in the death of the passenger of the white car."
Sgt Marrinan said bystanders attempted to perform CPR with no success.
The driver of the white car, a woman believed to be in her 50s and the partner of the deceased, suffered chest injuries and was transported to Bundaberg Hospital by ambulance.
A passenger in the red car, a man in his 60s, was airlifted to Bundaberg Hospital suffering a shoulder injury and a fractured arm.
The driver of the red car suffered minor injuries.
The NewsMail understands one of the first on scene was Health Minister Cameron Dick, who was travelling to Rockhampton when he came upon the Gin Gin crash.
Other media reported that Mr Dick made a call for help and was left devastated and heartbroken by the crash.
He praised the emergency services for their professional response and urged Queenslanders to drive carefully.
Sgt Marrinan pleaded with drivers to observe the Fatal Five for the remainder of the holidays.
"Christmas Eve is one of our busiest days on the roads," he said.
"So please be careful."
The Bruce Hwy was closed for several hours and reopened about 5pm.
The Forensic Crash Unit is investigating the cause of the crash.
A TWO-CAR crash has left one person dead and two others injured.
A man in his 60s was airlifted to Bundaberg Hospital suffering a shoulder injury and a fractured arm.
The driver of the second vehicle, a woman believed to be in her late 50s, suffered sternum injuries.
She was transported to Bundaberg Hospital by ambulance.
The condition of a fourth person involved in the crash is unknown.
POLICE are at the scene of a fatal traffic crash approximately 20 kilometres north of Gin Gin.
Around 12.45pm, police were advised of a two-vehicle traffic crash on the Bruce Highway.
A passenger in one of the vehicles has died.
Emergency services - including aerial medical assistance - are on site.
The highway is closed in both directions with traffic being diverted via Rosedale Road. It is expected to be closed for several hours.
The Forensic Crash Unit is en-route and will begin an investigation into the cause of the crash.
There is no more information available at this time.
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