ONE Maranoa family is taking a truly personal approach to its beef production.

Bec Beissel, a fifth-generation beef producer from Wallumbilla, and her husband, Craig, started Maranoa Beef, a business dedicated to ethical and premium beef production.

The Beissels produce 100% grassfed beef, which they raise and transport themselves.

"Everything we produce, we produce ourselves,” Mrs Beissel said.

"Our motto is actually 'know your farmer, know your food'.”

Mrs Beissel said she and her husband decided to take a "paddock to plate” approach to beef production for greater control over the process.

"Originally this was to take more control and become a price-maker rather than a price-taker,” she said.

"The market can be very volatile and can be impacted by things out of your control.”

The Beissels are also committed to prioritising animal welfare throughout the beef production process.

"That was a huge thing for us, that was another reason we started it,” Mrs Beissel said.

"We can take control of the welfare of the animal all the way through to the processing plant.”

Mrs Beissel said she and her husband had implemented a training program for weaners to improve the handling process.

The Beissels have worked hard to keep their overheads low by doing as much of

the work themselves as possible.

Mrs Beissel said they have tried to educate consumers on how to shop and cook more cost-effectively.

"It's important for us that our customers look at nose-to-tail eating, not just buying the rib or eye fillet,” she said.

Mrs Beissel said the quality of the Maranoa Beef products is without question.

"They're hormone free, chemical free and produced in the most natural way you can possibly get, and to my mind, that's got to be healthier for your family,” she said.