Cult Target item that keeps selling out
There is a shopping frenzy happening around the country at the moment and it involves a humble plastic Christmas tree.
The Target Mums Australia Facebook page has been awash with posts from people hunting down the illusive $59 snowy aspen Christmas tree.
It's at the point where they are being sold for inflated prices on eBay, such is the thirst for this magical tree.
So what does the damn snowy aspen look like? Why all the fuss?
The smug posts from people who have scored one are coming thick and fast on social media.
It's become such a "thing" that it has taken on a comedic element.
Eventually, some people felt things had gone too far:
Some people are well and truly over it. These people are being called "grinches" by others in the group.
Emma Duxbury-Thompson, Target Australia's head of design/hardgoods, told news.com.au: "Our Christmas trees this year have been hugely popular with our snowy aspen tree being a massive hit with customers already.
"I think it has worked so well because we were able to deliver a stylish boutique-looking tree at a really affordable $59 price for our customers. It's the alignment of current trends, affordability and quality which we think makes this tree such a success.
"The buzz on social media and reviews we have been getting across all our trees have been amazing and we love that customers are sharing their styled trees on social media this festive season.
"There are still some snowy aspen trees scattered in stores across Australia that are selling really quickly."
Let the treasure hunt begin.