'Sex sells': Mine boss happy with 'laughable' sexist promo


A COMPANY is using a blatantly sexist video of semi-naked women to spruik its virtues

Canadian firm KWG Resources' new advertisement shows two women in a series of sexualised poses and scenes as they reveal a bunch of facts about the company's mining plans for a region of Ontario.

KWG president Frank Smeenk said "sex sells" in response to criticisms about the promotion.
 

Canadian firm KWG Resources’ new advertisement shows two women in a series of sexualised poses and scenes.
Canadian firm KWG Resources’ new advertisement shows two women in a series of sexualised poses and scenes.

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