Community

Roma's Easter in the Country boosts local economy

FESTIVAL: The Easter in the Country festival provides a huge influx of visitors and money to the town each year.
FESTIVAL: The Easter in the Country festival provides a huge influx of visitors and money to the town each year. FILE

EASTER in the Country is considered southern Queensland's premier festival.

According to committee, commerce and tourism delegates, it is a powerful event that creates real local impact and allows businesses the opportunity to leverage its marketing and make the most of the visitor's dollar.

With motels sitting at approximately 80% capacity, Roma Tourism president and owner of Roma Central Motel Charlie Eames said the feedback from motels throughout town showed substantial numbers.

"It's the major event for the year for the whole town and the flow-on effect for all businesses, if they're open, is phenomenal.

Not only that, but service clubs like the Lions, Rotary and sporting clubs benefit from it as well,” he said.

Easter in the Country committee president Jenny Flynn said the event was not set up as a profitmaker, but rather a strong driver of the local economy.

"The flow-on effect is powerful, not just via the visitor expenditure but also by the event expenditure,” she said.”

Based on Tourism and Events Queensland data, visitors to Outback Queensland spend an average of $605 per trip.

Mrs Flynn said the committee was expecting somewhere in the vicinity of 12,000 visitors to Roma this weekend.

"There is something for absolutely everyone,” she said.

From the fast-paced rodeo, motoX, mud derby and races to the slower-paced art exhibition and open garden, the festival caters to people of all ages and interests, she said.

"More than that, the not-for-profit organisations based in town use Easter in the Country as their major annual fundraiser.

"It's all about sustainability and viability.”

Commerce Roma president Mitch Greig said the committee needed to be commended for the great work they do in putting the event together.

"It showcases our region as a place not only to visit, but as a great place to live and work,” he said.

"It also brings an injection of money to the region, which is a big boost to our local economy. Our businesses generally report an increase in spending which directly and indirectly benefits our local businesses and community groups.”


Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

GALLERY: Roma footy fans hit the town for Origin night

Jeremy Green and Stephen Coupe celebrating Queensland's win at the Commonwealth Hotel in Roma.

Footy fans hit the town to show support for their state.

Big gas companies come to the table

COPING SKILLS: Professor Will Rifkin gives a presentation on the resilience of small businesses during CSG construction and operation.

Bridging the gap between CSG and local businesses

Macca confused by Government's gas export regulations

Ian Macfarlane.

Macfarlane believes regulations to restrict exports will not work

Local Partners

Man avoids jail for trying to buy $5000 in ice

A FORMER oil and gas worker in the Surat Basin has avoided jail after he tried to purchase about $5000 worth of methamphetamine.

Bundy mum blogging to get families offline

FAMILY FUN: Deonie Crowther is holding family craft sessions at the Windmill Cafe in Bargara.

Crafty projects a hit with parents and children

Country music stars coming to Ipswich

Ipswich will get it's country on when The Country Superstars Tribute Show hits town on Friday, June 30 at Brothers Leagues Club.

A UNIQUE tribute show will bring a bit of country into the city.

Shoes make difference to kids in Zambia

MANY SHOES: Toowoomba Grammar School's Adrian Irwin and Fairholme College's Libby Stumer with shoes collected for children in Zambia.

Students are making a difference, creating a new project

King Judah through to The Voice grand final

NOT even losing his speaking voice through illness could stop the Laidley singer from performing tonight.

The top 10 TV shows that need to end

Kevin Spacey and Robin Wright in a scene from season five of House of Cards.

It’s now time to cull some of our favourites

Prince Harry reveals he wanted to leave the royal family

Prince Harry was the center of attention during his trip to Sydney.

Prince Harry has revealed he “wanted out” as a Royal

Why streaming movies will cost more from July 1

Australians can expect to pay more for streaming services such as Netflix when the new taxes kick in.

The new taxes from July 1 won’t hurt the MPs’ big pay rise

What's on the small screen this week

Ryan Shelton in a scene from True Story with Hamish & Andy.

HAMISH and Andy hear another funny story and Cleverman returns.

Digging down to find Clare

Australian actress and singer Clare Bowen, who got her big break on the US TV series Nashville, is touring Australia with her solo album.

After five years on Nashville it’s time to tell her own stories.

Gateway to $3 billion, 4800 home new Coast city opens

The start of Peter Crosby Way at Sippy Downs, the northern access into the Harmony master-planned community at Palmview.

Palmview's $3b master-planned community of Harmony

Millionaire Nathan Birch to offload $55M in property

Nathan Birch wants to focus more on developing properties.

Sydney property investor has announced he is selling up

Fame factor boosts property prices in Byron

The stunning Clarke's Beach in Byron Bay.

House prices surge by an incredible 39.5% in star-studded area

Grass is greener for Warwick real estate

Warwick's rural charm and affordable property prices are enticing buyers from Brisbane.

Quality houses for half the price of Brisbane attracting interest

Builders relish Coast's growing construction rates

The Coast's average house price has risen from by more than $10,000 in the past three years to $507,100.

House numbers and values are rising on the Coast

Ready to SELL your property?

Post Your Ad Here!