Community

Roma's Easter in the Country boosts local economy

FESTIVAL: The Easter in the Country festival provides a huge influx of visitors and money to the town each year.
FESTIVAL: The Easter in the Country festival provides a huge influx of visitors and money to the town each year. FILE

EASTER in the Country is considered southern Queensland's premier festival.

According to committee, commerce and tourism delegates, it is a powerful event that creates real local impact and allows businesses the opportunity to leverage its marketing and make the most of the visitor's dollar.

With motels sitting at approximately 80% capacity, Roma Tourism president and owner of Roma Central Motel Charlie Eames said the feedback from motels throughout town showed substantial numbers.

"It's the major event for the year for the whole town and the flow-on effect for all businesses, if they're open, is phenomenal.

Not only that, but service clubs like the Lions, Rotary and sporting clubs benefit from it as well,” he said.

Easter in the Country committee president Jenny Flynn said the event was not set up as a profitmaker, but rather a strong driver of the local economy.

"The flow-on effect is powerful, not just via the visitor expenditure but also by the event expenditure,” she said.”

Based on Tourism and Events Queensland data, visitors to Outback Queensland spend an average of $605 per trip.

Mrs Flynn said the committee was expecting somewhere in the vicinity of 12,000 visitors to Roma this weekend.

"There is something for absolutely everyone,” she said.

From the fast-paced rodeo, motoX, mud derby and races to the slower-paced art exhibition and open garden, the festival caters to people of all ages and interests, she said.

"More than that, the not-for-profit organisations based in town use Easter in the Country as their major annual fundraiser.

"It's all about sustainability and viability.”

Commerce Roma president Mitch Greig said the committee needed to be commended for the great work they do in putting the event together.

"It showcases our region as a place not only to visit, but as a great place to live and work,” he said.

"It also brings an injection of money to the region, which is a big boost to our local economy. Our businesses generally report an increase in spending which directly and indirectly benefits our local businesses and community groups.”


Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

INFERNO: Dalby school shut as investigations continue

DEVASTATING: Fire burned for several hours at Dalby State School.

'This is devastating for us but our school is one of the hubs of the Dalby'

Wallumbilla Anzac Day Parade hits the road

ON THE MARCH: Two riders donned in light horse attire lead the march in Wallumbilla for Anzac Day.

All the photos from the Wallumbilla Anzac Day Parade

Roma remembers at Anzac Day Dawn Service

REMEMBERENCE: The dawn service detail stand their post around the cenotaph at Roma's Anzac Day dawn service.

Anzac Day dawn service gets under way

Local Partners

Netflix defends 13 Reasons Why

THE disturbing Netflix series 13 Reasons Why has been dogged by controversy for its vivid depictions of suicide and rape.

Fiance’s rage: ‘It’s disgusting behaviour’

Felicity breaks down on Seven year Switch.

Man’s “disgusting behaviour” on Seven Year Switch shocked viewers.

This MKR judge’s face says it all

Although maybe she accidentally sat on a pine cone.

MKR semi-final recap: Squab heads and bad desserts.

Carrie Bickmore caught out before the cameras rolled

The bubbly host looked like her usual... but

Terri, Bindi and Robert Irwin given overhaul by stylist

The Croc Hunter family before their transformation. Picture: Nigel Wright

Family matriarch Terri was reportedly the most hesitant to change

Play School live concert coming to Fraser Coast

Come and celebrate with Big Ted, Little Ted, Humpty and Jemima at the Birthday Party for Play School.

Find out when and where to get tickets.

Toowoomba 'already proud' of singer ahead of TV debut

STAR: Brittania Clifford-Pugh is on The Voice tonight.

'We've applauded her many times in her performances'

Couple gets rich transforming run-down city homes

RENO RADICALS: Baden and Nelson Marino-Hall have turned three Toowoomba homes around for profit, saying the Garden City was a haven for renovators like themselves.

The couple has already turned around three homes

Townhouse pitch raises questions over 'high density'

BIG PLANS: Residents have a chance to offer their opinion on plans to build 42 townhouses at Raceview.

Developer plans 42 townhouses for Ipswich suburb

7 million dollar city homes for sale right now

3 Keira Court, Blue Mountain Heights.

Here are seven of Toowoomba's best, and most expensive, houses

Lisa Curry and fiance sell up Sunshine Coast property

I'm a Celebrity, Get me Out of Here! contestant Lisa Curry with partner Mark Tabone after being evicted from the South African jungle. Picture: Dylan Robinson ***EMBARGOED 7:30pm March 9th***

Plans for dream home on hold at Mount Mellum place on market

SOLD: Iconic M'boro pub set to be transformed

Shane Muller from Maryborough Motorcycles will be opening up a showroom and café at the Shamrock Hotel.

The Shamrock Hotel is set to be transformed in the next two months.

Ready to SELL your property?

Post Your Ad Here!