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Roma's Easter in the Country boosts local economy

FESTIVAL: The Easter in the Country festival provides a huge influx of visitors and money to the town each year.
FESTIVAL: The Easter in the Country festival provides a huge influx of visitors and money to the town each year. FILE

EASTER in the Country is considered southern Queensland's premier festival.

According to committee, commerce and tourism delegates, it is a powerful event that creates real local impact and allows businesses the opportunity to leverage its marketing and make the most of the visitor's dollar.

With motels sitting at approximately 80% capacity, Roma Tourism president and owner of Roma Central Motel Charlie Eames said the feedback from motels throughout town showed substantial numbers.

"It's the major event for the year for the whole town and the flow-on effect for all businesses, if they're open, is phenomenal.

Not only that, but service clubs like the Lions, Rotary and sporting clubs benefit from it as well,” he said.

Easter in the Country committee president Jenny Flynn said the event was not set up as a profitmaker, but rather a strong driver of the local economy.

"The flow-on effect is powerful, not just via the visitor expenditure but also by the event expenditure,” she said.”

Based on Tourism and Events Queensland data, visitors to Outback Queensland spend an average of $605 per trip.

Mrs Flynn said the committee was expecting somewhere in the vicinity of 12,000 visitors to Roma this weekend.

"There is something for absolutely everyone,” she said.

From the fast-paced rodeo, motoX, mud derby and races to the slower-paced art exhibition and open garden, the festival caters to people of all ages and interests, she said.

"More than that, the not-for-profit organisations based in town use Easter in the Country as their major annual fundraiser.

"It's all about sustainability and viability.”

Commerce Roma president Mitch Greig said the committee needed to be commended for the great work they do in putting the event together.

"It showcases our region as a place not only to visit, but as a great place to live and work,” he said.

"It also brings an injection of money to the region, which is a big boost to our local economy. Our businesses generally report an increase in spending which directly and indirectly benefits our local businesses and community groups.”


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