AUSTRALIAN actor Samuel Johnson is calling for an end to the 'pinkwashing' of the battle against breast cancer.
Mr Johnson, who's sister Connie is dying from cancer, says his first act as Research Australia's Advocate of the Year is to ditch the pink.
"All this pink about the place is pacifying us into believing that enough is being done about our mums falling to breast cancer," he wrote in a passionate post to his Facebook page Love Your Sister.
Samuel Johnson started the Love Your Sister project when he rode around Australia on a unicycle to raise money for breast cancer research in 2013 in honour of Connie.
Mr Johnson is best known for his roles in The Secret Life of Us, Crackerjack, Underbelly II and Network Ten's Rush. He will also play Molly Meldrum in Channel 7's new mini-series.
After being diagnosed with her third bought of cancer in her life, Connie set Samuel the toughest challenge she could think of and soon what started as a joke became a promise.
Mr Johnson says his Facebook rant stems from his frustration with the slow rate of progress despite all the funds his organisation as raised for the cause.
"I'm putting my foot down. We no longer use pink. It misleads us. It's a soft colour. Nothing about bc is soft," he wrote.
"The only colour for me that truly represents the cancer that fells our mums is black. F*** it. Love Your Sister uses black now, with a bit of silver and white, for the hope that I refuse to abandon.
"The Love Your Sister village will always be about family, love, togetherness and hope - this is what makes us such a strong village - but I'm afraid I'm frustrated with the rate of progress. I'm upset that our mums aren't being put first and that terrorism and some bearded blokes in a province we can't even pronounce seem to be more of a threat to us somehow?
"I'm not angry - that's for the bigots - I'm just upset. I've been really nice so far - I'm not going to get nasty either, that's just not me - but I'm going to stop holding back."
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