Overnight sensation goes bust: Food firm's shock closure

Crazy Fresh, the innovative brainchild of Mat Walker, started out delivering pre-prepared meals, sparked by the Hepatitis A outbreak in Chinese-imported frozen berries in 2015.

The locally-sourced produce used in the meals was prepared by an in-house chef, and the meals, which started out priced between $9.95-$13.95, could be heated up in the microwave, delivering restaurant-quality meals within minutes.

 

FLASHBACK: Mat Walker, Sunshine Coast-based founder of Crazy Fresh foods, will stock his pre-prepared meals at White's IGA at Peregian Beach.
FLASHBACK: Mat Walker, Sunshine Coast-based founder of Crazy Fresh foods, will stock his pre-prepared meals at White's IGA at Peregian Beach. Nicky Moffat

The winter menu had 20 meal options and the meals could last up to a week in the fridge.

Deliveries ran twice a week to begin with and the meals were stocked in a number of Coast supermarkets.

But what was looming as a start-up success story is no longer.

The Australian Securities and Investments Commission's Insolvency Notices website shows a Supreme Court order was issued on October 18 appointing Peter Dinoris as liquidator of Crazy Fresh Pty Ltd.

Mr Walker said he'd stopped trading a couple of months ago, having operated for about a year and a half.

 

BETTER DAYS: Matthew Walker from Crazy Fresh, Emma Greenhatch from the Food and Agribusiness Network and Mark Paddenburg from the Innovation Centre.
BETTER DAYS: Matthew Walker from Crazy Fresh, Emma Greenhatch from the Food and Agribusiness Network and Mark Paddenburg from the Innovation Centre. Warren Lynam

Innovation Centre Sunshine Coast CEO Mark Paddenburg said it was a shame to see Crazy Fresh wrap up.

"Mat Walker put his heart and soul into that business and certainly gave it a red-hot go," Mr Paddenburg said.

He said it demonstrated that sometimes start-ups could grow too quickly, and it was challenging to maintain sustainable growth.

He said the business had grown very rapidly, which was often one of the greatest challenges facing start-ups.

BETTER DAYS: Mat Walker from Crazy fresh has been distributing his foods across the Sunshine Coast, back in 2016.
BETTER DAYS: Mat Walker from Crazy fresh has been distributing his foods across the Sunshine Coast, back in 2016. Warren Lynam

"He (Mr Walker) had a great quality product and he was growing, he convinced IGA to get into 30 stores," Mr Paddenburg said.

"It's a shame Crazy Fresh has closed because they definitely had a very competitive product and a good price point."

Mr Paddenburg said the experience would prove valuable to Mr Walker for future ventures and he would look to bring him in to educate other entrepreneurs about some of the challenges, and the successes, Mr Walker faced.

"There was definitely some positives out of it," Mr Paddenburg said.


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