Outback skies inspire tourism board to dig deeper
CHARLEVILLE has given visiting dignitaries a trip they will never forget, with tourist spots rolling out the red carpet for Tourism and Events Queensland board members.
Ahead of their meeting in town, the board visited local attractions like the Cosmos Centre, and came away from the experience inspired to do more for outback tourism.
"I saw something I've never seen before, Jupiter, and that was exciting, but to then have the story told in a way and to see the indigenous connection to the sky also excited me,” chairman Brett Godfrey said.
"I think this experience opens our eyes, as a board, to what else there is in Queensland, and while we have a limited marketing budget I certainly think, from what I saw last night, that there are greater opportunities to do some more out here.”
The board knows its stuff when it comes to tourism, and makes decisions on promoting Queensland's destinations to the world, meaning its insight into outback tourism in Charleville could hold great significance for the town.
It is the first time TEQ's 10 directors have met anywhere in the west and their first impressions have been promising for the region.
"We, as a matter of good governance, try to get around the state to see as much of it as we possibly can,” Mr Godfrey said.
"This is the year of the outback and so we thought it was very appropriate that we head out there to see how the operators and community are faring in terms of tourism.
"I am pretty focused on the fact that these places, believe it or not, are becoming even more rare in the world, and that excites me because the world will want to see this,” Mr Godfrey said.
"I really think Australia has a lot of what the world wants: fresh air, blue sky, and pristine produce - and you have that in spades here.