Marketing expert shares his knowledge
FORMER business journalist turned small business consultant Damian Morgan delivered a straight-to-the-point marketing seminar in Roma on Wednesday night in front of numerous small business owners at the Explorers Inn.
Throughout the seminar Mr Morgan used examples of big and small businesses overcoming challenges in the market by adjusting their marketing and product strategies.
Mr Morgan said it was becoming increasingly difficult to capture the attention of a target market in the current climate.
"It's getting much harder to get people's attention,” he said.
"The reason that it's getting harder is very simple - the number of ads that exist today are greater than the number of ads that existed years ago.
"Things like the internet are changing the world and changing the way that we live and is definitely changing the way in which we market our businesses.”
Mr Morgan introduced various concepts on small business success, emphasising the fact that being a good businessman is just as important as being good at your trade.
"It's not enough to be the best accountant or the best mechanic in Roma, it doesn't mean you're going to make the most money,” he said.
"In order to make money you have to be good at business.”
Mr Morgan said the difference between a big burger chain like McDonald's and a small boutique burger joint was that McDonald's succeeded with their marketing scheme.
"Four per cent of turnover should go straight back into business marketing,” he said.
"McDonald's has proven to themselves that if they don't do it, they will simply die.”
Mr Morgan hosted free marketing seminars to hundreds of participants in Dalby and Chinchilla and held two more in Roma yesterday.