THE Maranoa is establishing itself as a tourism destination of choice.

Tourism expenditure was up across the state last year, with spending in Outback Queensland rising by 27.6%, Acting Tourism Minister Leeanne Enoch said.

According to Maranoa Regional Council's Puddy Chandler, portfolio chair for tourism and arts, the Maranoa has certainly been part of this growth.

"I think every year it increases, and we've certainly noticed it here, and our figures are up from previous years,” Cr Chandler said.

Tourism was an essential part of maintaining interest in the region, and keeping the economy strong.

"It is a very credible industry,” she said.

"It's the sort of industry that it's not easy to measure, so people tend to dismiss it, because they really don't know how much people are spending, but it is certainly one of the pillars of the economy in Western Queensland.

"It's fantastic to see people come out here and ask questions, and find out what really goes on.”

Improved roads and infrastructure, as well as increased awareness about safety in the outback all contributed to growth in tourism, according to Cr Chandler.

"It's a good alternative to international travel, certainly for Australians. A lot more Australians are seeing more of Australia,” she said.

Cr Chandler pointed out tourism in the Maranoa was not restricted to the "grey nomad” trade, saying the region attracted a variety of tourists and visitors.

This was backed up by the My Maranoa Visitor Survey, which showed a significant percentage of visitors to the area were under 17 years old.

Cr Chandler said the Maranoa's national parks were major tourist attractions.