ZOE Hendrix has issued a public apology to Married At First Sight's Davina Rankin, admitting that a joke she made had "crossed the line."
Zoe, who found love with Alex Garner on the show in 2015, revealed that Davina had reached out to her personally after she shared a meme showing an edited photo of the model holding up a sign listing her top priorities as "Fillers, fame and Instagram followers".
Davina, 26, has quickly became one of the most unpopular figures on the Australian reality TV landscape after openly pursuing another woman's husband on the dating reality series.
She's received widespread backlash, regularly been a trending name on Twitter - not in a good way - and is understood to be largely staying away from social media.
Amid the drama, Zoe claims Davina contacted her via private message on Instagram and begged her for compassion.
The Married alum posted her message on Instagram, and added a lengthy caption of her own, apologising for going too far and urging others to consider the impacts of cyber bullying.
The other day I posted a meme of Devina that crossed the line into bullying. It’s since been deleted. As soon as I posted it, something didn’t feel right. My gut instinct told me it wasn’t true to who I am or what I’m about. A few hours later Devina contacted me and outlined how hurt she was to see it. She is really struggling with the intensity of the online attacks. I had added to it. We all know how damaging cyber bullying can be. It takes lives. We must take it seriously. It’s one thing to discuss and analyse the drama on MAFS (and I’m all for that) but we must not forget that these characters are real people. Imperfect, real people, who fuck up and who are to a degree at the mercy of editing. Let’s try to discuss the behaviour/the relationships and not just personally and brutally attack the individuals. I’m not saying I agree with all of Devina’s choices on MAFS but I do know that we can’t teach out children not to bully, or say we aspire for a kinder world if we are partaking in this behaviour ourselves online. Me included #choosekind #whenyouknowbetterdobetter #marriedatfirstsight
At the beginning of this season, Zoe made it clear she wasn't impressed with Davina's treatment of her husband.
During an episode of 'Zoe and Erin Unfiltered', a show which she co-hosts with fellow Married star Erin Bateman, she slammed the contestant for trying to promote her "brand".
"So I'm struggling to understand why he got treated like he did by his new wife Davina," she said. "If your husband annoys you after the first 15 minutes ... that's a bit of concern."
Zoe added: "I feel like maybe she's got a brand and an image ... she wants a partner to match that ... Maybe who you're looking for and who you want to meet your brand is not the person that you need."
Earlier this week, Davina revealed in a message to Hit 105's Stav, Abby and Matt via social media that she's been having a really "hard time" with the fallout from her behaviour on the show.
"A lot happened behind the scenes," Davina wrote in a message to the hosts.
"It's so hard for me to even watch the show as I know the context of the conversations and some of the sentences are from days before so it's almost impossible for me to make sense."
She added that she's a "good person" underneath it all.
"I know it's everyone's job whether it is selling magazines or getting listeners on the radio," Davina said. "But until it directly affects you it's really hard to get your head around."
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