Ken and Leeane Reed on site at Latitude Coolum Beach.
Ken and Leeane Reed on site at Latitude Coolum Beach. Erle Levey

Enthusiastic launch for Latitude

THE spectacular Latitude Coolum Beach boutique residential apartment development will bring a new level of luxury to the heart of the seaside township.

It is the second development by the Sunshine Coast-based Reed family - the first was more than 20 years ago.

In the intervening years the Reed family has mainly been involved in developments in the central Sunshine Coast as well as throughout Queensland.

HMR Projects director Ken Reed said he was proud to release plans for the 809sq m Beach Road lot on the corner of Frank Street and expects strong interest in the high-end apartments.

Just steps away from main beach and the thriving Coolum Esplanade, this HMR Projects development offers seven luxurious apartments, including one elegant penthouse with views over the Pacific Ocean.

"Our recent developments in Buderim, including Sage Landing and Elevate on Buderim, have shown positive demand for high quality new homes right in the centre of a vibrant and social precinct and Latitude Coolum Beach offers both an outstanding location and the premium finishes our buyers have become accustomed to," Mr Reed said.

"This is our first development in Coolum for quite some time and we are excited to launch a quality product in the heart of a fantastic beachside locale.

"Coolum is all about lifestyle and we feel confident Latitude will perfectly embrace and enhance all the beachside township has to offer.

"The apartments will be spacious ranging from 177sq m to 247sq m and are designed for comfort and convenience with many taking in the spectacular views to the beach and rolling surf. Latitude Coolum Beach really epitomises what people love about the coast - both the locals and those looking to make a sea change."

North Shore Realty's selling agent Ben Thomson said sales had been strong in the Coolum area with a high number of Sunshine Coast owner-occupiers downsizing from large properties to well-appointed, low maintenance homes.

"There is very limited stock in the luxury apartment market in the Coolum area, with 99% of off-the-plan sales in Coolum selling out prior to construction commencing," he said.

"Coolum Beach is a sought-after destination for both residential purchase and tourism investment and we have enjoyed a strengthening property market in 2018.

"We feel really confident that this is the right type of development for the area, so expect demand will be high both from those wanting to stay in Coolum and those moving into the area.

"Working with HMR Projects has been really rewarding as the team is focused on delivering quality over quantity and their commitment to building high-end, luxury product is clearly evident in the build of Sage Landing in Buderim which is currently under way.

"The Reed family has long had a reputation for delivering quality developments across the Coast and beyond and it's great having a developer of this calibre turn their attention to Coolum.''

The design of Latitude's penthouse and six apartments integrates seamless indoor/outdoor living spaces with modern, premium finishes like Miele appliances and impressive stone benchtops throughout.

Latitude Coolum Beach offers three-bedroom, two bathroom apartments all with secure garaging on the ground floor.

The apartments are priced from $869,000.

Construction starts in February with expected completion in September 2019.

Further information:

North Shore Realty - Ben Thomson M: 0447 057 651 E:; Noel Mooney M: 0417 756 076 E:

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