STAY SAFE: Newhaven Funerals Mackay manager David Clayton with one of the billboards on the Peaks Downs Hwy. The signs in our region are the only ones in Queensland.
STAY SAFE: Newhaven Funerals Mackay manager David Clayton with one of the billboards on the Peaks Downs Hwy. The signs in our region are the only ones in Queensland. Luke Mortimer

Funeral firm warns drivers: You don't want to end up here

AS PART of their job, funeral directors remove bodies from the scene of fatal car crashes before dealing with shattered family and friends.

They're unenviable tasks and ones that prompted Newhaven Funerals to erect six billboards on Mackay region roads.

Newhaven Mackay manager David Clayton said if one life was saved thanks to the billboards' stark message it would be worth it.

"We attend traffic accidents all the time and we see the emotional side of things from the family," he said.

"You never know what we're going out to. Sometimes there's one person in a fatal crash, sometimes more... sometimes an older person, sometimes a toddler.

"We've seen friends as well get up and talk about people at funeral services.

"Obviously, there's so much raw emotion when families lose someone they love. Road accidents are generally a sudden thing.

"We thought we might be able to do our part by putting up these billboards.

"Our message is for people to slow down and drive safely."

Newhaven Funerals director Tim Connolly said: "What a lot of people don't understand is the impact a death from a road accident has on the relatives and the community and how easily it can be avoided.

"The top causes of fatalities are, speeding, drink and drug-driving, fatigue, not wearing seat belts and distracted drivers," he said.

"Seeing so many deaths in the state due to preventable fatalities encourages us to be part of the road safety message."

Mr Connolly encouraged the community to get involved in Road Safety Week next month.


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