AS A police officer of 21 years, and the forensic crash investigator in Roma for the past 12 years, Sebastian Pollock has had to attend "too many” needless accidents.

"I truly have lost count of the number of lives I have seen needlessly cut short, but few of these crashes have never been forgotten,” Sergeant Pollock said.

"You can bet I mean every word when I urge people to drive safely, and get home to their loved ones in one piece.”

Today is Fatality Free Friday, a national initiative to have zero fatalities on the road. On an average Friday, the Australian Bureau of Statistics cites 5.3 people die on the roads.

This year's FFF follows a horror week on Queensland roads, which included a mother and four children under six die near Kingaroy on Monday night, another man die in an accident nearby on Wednesday afternoon, and a 78-year-old male die near Glenmorgan on Tuesday.

"While any day without a serious crash is equal to a dream come true for all involved, if we have to increase road safety awareness one day at a time, such as aiming for a Fatality Free Friday, then that's what we'll do,” Sgt Pollock said.

In the last five years, there have been 12 fatal crashes in the Maranoa region, including two this year.

In the past 12 months, there have been 53 non fatal crashes in Roma, four in Mitchell, 10 in Injune, five in both Surat and Wallumbilla, and three in Yuleba.

"Fatal five factors present in 81 per cent of traffic crashes in the southern region. This is speeding, seatbelts, alcohol/drugs, fatigue and inattention.

"Thirty per cent of crashes contain more than one fatal five offence, and 100km/h speed zones have the highest proportion of crashes at 57 per cent.”

In the southwest, 29 per cent of crashes involved speed, 41 per cent involved alcohol or drugs, 41 per cent were the result of a lack of seat belts, and 24 per cent were because of fatigue.

"Motorists travelling on holidays still represent the greatest proportion of crash victims in the region, making up for 68 per cent of crashes,” Sgt Pollock said.

"Very few crashes involve a single factor, so all of the pleas you hear from police about our fatal five offences... we mean every one of them.

"Each of those factors can play a huge part in whether you or your loved ones make it hoe safely, or whether we go to yet another unnecessary fatality.”

• Roma Police are holding a Fatality Free Friday stall from 10am-4pm today at Westlands Plaza, in conjunction with PCYC's Braking the Cycle driving program.