Sad story behind $173 hoodie success
FIVE people have been killed by knife crime in just six days in England's capital, which has been dubbed "Lawless London" as violence skyrockets.
But one company has come up with a potential solution to the city's shocking crime wave, by creating hoodies that are apparently "slash proof".
Blade Runner is selling the jumpers in a range of colours online, with prices ranging from $A140 to $A173.
The garments feature "Dupont Kevlar Fibre" and offer "the ultimate anti-slash and puncture protection" while at the same time "appearing to be normal, cool street clothing".
The company also sells a rage of anti-slash T-shirts, scarfs, gloves, jackets and other items.
Blade Runner managing director Lee Marks told The Sun the popularity of the brand's clothing had soared along with London's knife crime.
"Our main market has never been the public, it's been security companies and businesses," he told the publication.
"But we are finding that ratio of public to corporate is changing.
"Previously, I would say 10 to 15 per cent of our business came from the public. That has increased to 25 to 30 per cent."
The items are all designed to look like regular clothing while secretly offering protection against knife slashing.
Mr Marks told The Sun the company had existed for two decades and was not trying to take advantage of the recent stabbing epidemic.
"Blade Runner has been selling all of this equipment for the last 20 years. It has not been done in response to this horrible spate of stabbings we have had," he said.
"The last thing we are trying to do it to make money off the back of these terrible crimes.
"But we are finding a lot more people are interested in this product recently."
Just this week, Rocky Djelal, 38, Jay Hughes, 15, Malcolm Mide-Madariola, 17, Ayodeji Habeeb Azeez, 22, and a 15-year-old boy known as John O became the latest statistics.
While England is noting a spike in kevlar hoodies, over in the US sales of "bulletproof backpacks" for schoolchildren are also soaring as the country grapples with increasing school shootings.
The $A500 bags, manufactured by Israeli company Masada Armour, are designed to withstand attacks from weapons such as AK-47s and M-16s.
The company noted a 30 per cent increase in sales following February's deadly Parkland school shooting.
It has even had to ramp up production in a bid to keep up with demand.