Brooke Lee Thompson says the loss of Cleo would impact the Australian modelling industry, particularly emerging models. Photo: Isabella Photography
Brooke Lee Thompson says the loss of Cleo would impact the Australian modelling industry, particularly emerging models. Photo: Isabella Photography Isabella Photography

Cleo's closure will impact modelling industry

A MACKAY model agent says the closure of Cleo magazine would hurt Australia's modelling industry.

Rumours of the closure were reported last week, but it was confirmed this morning on Cleo Magaizine's Twitter with a post stating the Cleo was closing after 44 years.

The last issue of the magazine is on sale February 22.

"As a team we love and live this brand and we are incredibly sad to see it go," the post stated. 

Brooke Thompson, owner of Brooke Lee Modelling, said it was sad news because the magazines had a lot of Australia content it was a great way for emerging models to get much needed exposure.

"It's one of the largest magazines for Australia women, and it's sad to see it go," she said.

"Any opportunity that closes down is bad for the (modelling) industry.

"It's a tough industry.  I have just come back from Florida and when you do something like that you realise how big the industry is.  Obviously it (the modelling industry) is a lot bigger in the US so naturally there is more opportunity. 

Ms Thompson said models used social media a lot to promote themselves.

Impact of social media

 

Brooke Finato
Brooke Finato

 

Mackay model and personal trainer Brooke Finato knows about hard work to make it in modelling.

A finalist in a recent Miss Teen competition in Sydney, the young model uses Facebook and other social media to promote her modelling and mainly used social media to promote her modelling.

"I'm also sure to keep (professionally) appropriate stuff on my social media pages, even my personal accounts," Ms Finato said.

"I put up all my photos and clips."

Ms Finato said along with opportunities, a lot of fans followed her on social media.

Mr Thompson said agencies were looking at social media footprint before choosing models for campaigns.

"Social media is starting to taking over from traditional ways models found work," she said.

"A lot of agencies look at a model's Instagram followers and would see how many follows they when deciding on what models to use."

"They (models) control the content on their Instagram pages, for some it becomes their job."


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