IT had a controversial start when it entered the market, but Air BnB has well and truly taken hold.

Throughout the Maranoa, a growing number of home-owners are taking full advantage of the unique accommodation platform, renting out spare rooms or entire houses to travellers looking for an alternative to hotels and motels.

A quick search of the Air BnB website reveals around seven properties in the Maranoa region are listed on the site, ranging from a Queen size bedroom to a complete farm stay experience.

Glenn and Sue Telford, who live new Injune, are some of the hosts who have jumped on board the Air BnB bandwagon.

Having rented out their property, Telco Farm, for farm stay experiences for around 15 years, they decided to give Air BnB a go to simplify the process.

"For us, it' s a simpler form of accommodation, because basically people are coming here and looking after themselves, whereas before, with the farm stay, we would entertain them,” Mrs Telford said.

Air BnB gave travellers and tourists more options for accommodation, offering an authentic experience of life in the Maranoa, she said.

"People were looking to give their children an experience of being out of the city,” Mrs Telford said.

"It's not always the city country thing, it's the country-country thing. People who live on farms elsewhere, they prefer to be somewhere where they're not in the middle of the town.”

Since joining Air BnB in October, the Telfords have received around one booking per month, ranging from one to six night stays.

Mrs Telford said they did not see Air BnB as a threat to motels and other traditional forms of accommodation.

"It depends on what you want and where it is, and whether the costs are comparable,” she said.

Maranoa Regional Councillor Puddy Chandler, portfolio chair for tourism, agreed.

Cr Chandler said traditional accommodation businesses should not fear the growth of Air BnB, saying it offered a unique experience for travellers.

"It certainly is a great opportunity for people in the bush to share their lifestyle with the world,” she said.

Cr Chandler urged accommodation providers to always look for innovative business models.

"It's the way of the future, and we can't be afraid of change. We've got to embrace change,” she said.